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The Lux Retail Experience = Experiencing Luxury?
What is the luxury retail experience today? With changing consumer expectations redefining the concept of luxury and the virtual customer journey integral to the overall brand experience, how are traditional lux retail companies transforming themselves? How can a truly immersive and intuitive luxury retail experience be created? Join the conversation with EHL Assistant Professor Florent Girardin and Theodore Gen Knipfing, Managing Partner, Plus Curiosity!

Nov 18, 2020 06:00 PM in Singapore

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Speakers

Florent Girardin
Assistant Professor @EHL
Dr Florent Girardin obtained a PhD from HEC Lausanne, where he also completed his bachelor and master’s degree in management. Florent’s academic research focuses on consumers’ reactions to brand and product positioning strategies. In his doctoral dissertation, he has investigated consumers’ perceptions of brand authenticity, a marketing concept that has gained increasing attention in the marketing discipline, both from academics and practitioners. His research integrates different perspectives from philosophy, sociology and psychology to better understand the mechanisms underlying consumers’ formation of attitude toward brands and products as well as the impact of such attitudes on consumers’ life aspects. Dr Girardin is teaching courses on Hospitality Marketing and Luxury Brand Management. His work has been published in "Journal of Consumer Psychology" and "Psychology and Marketing". He has also worked as a Growth Driver at PwC Switzerland.
Theodore Knipfing
Managing Partner @Plus Curiosity
Theodore Knipfing is the founder of Plus Curiosity Co., Ltd., a Tokyo and LA-based creative consultancy with a focus on placemaking and bringing physical spaces to life. Prior to starting Plus Curiosity, Knipfing was based in Hong Kong, first as head of Cushman & Wakefield’s retail leasing business in the Asia Pacific region, then as COO of Husband Retail Consulting, an HK-based consultancy focused on advising shopping center developers in Asia & the Middle East. Prior to Hong Kong, he was based in Shanghai for almost five years, where he first served in a regional expansion role for Apple, then as head of Cushman & Wakefield’s retail leasing business in China. He is half American and half Japanese, and is a native of Tokyo.