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Market Perspective: Indonesia
"It's hard to beat Indonesia for the sheer range of experiences on offer." - Lonely Planet. With more than 17'000 islands and having the world's fourth-largest population, Indonesia is indeed "Wonderful Indonesia", the official tagline coined by the country's tourism bureau. Join us in conversation with Emily Subrata of Sudamala Resorts and Lucienne Anhar of Tugu Hotels & Restaurants to learn about the country's tourism and hospitality industry, how it has picked itself up after countless disruptions (2002 Bali bombings, 2003 Jakarta attacks, 2004 and 2018 tsunamis etc.), the hidden travel gems of Indonesia beyond Bali and how smaller family-owned hospitality companies can remain competitive amidst increasing global competition.

Apr 21, 2021 06:00 PM in Singapore

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Emily Subrata
Director @Sudamala Resorts
Emily Subrata is a highly-skilled hotelier with a passion for creating exceptional guest experiences through personal touches. As Director of Sudamala Resorts, she utilises her impressive education and expertise to create an outstanding boutique brand that encapsulates the essence of Indonesian hospitality. Continuing the proud legacy of her father, who originally founded Sudamala Resorts, Emily now oversees the company’s corporate, branding and development strategies, working closely with all leadership to strengthen the Sudamala concept and bring exciting new projects to life.
Lucienne Anhar
co-owner and managing director @Tugu Hotels & Restaurants
Lucienne attended Ecole Hoteliere de Lausanne in Switzerland. Having worked in 5-star hotels in Europe and the Caribbean, she then became a senior associate at HVS in New York before returning to grow her family business, the Tugu Hotels & Restaurants Group in Indonesia, which grew from 1 hotel to 4 luxury hotels, 11 restaurants, & a coffee plantation. She spent her earlier years following her father, Anhar Setjadibrata, the biggest antique collector in Indonesia, hunting for and collecting antiquities and artworks. They started the first Hotel Tugu in Malang as a home to the family’s extensive antiques & art collection. Lucienne then continued to work together with her family in creating more Tugu luxury art hotels & restaurants in Bali, Lombok, East Java, and Jakarta to house the antiques her family continues to collect and to create magical, ethereal places that transport guests on a journey through Indonesia’s centuries-old history and romantic legends.